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My Magistretti
16.10.2012 /18.03.2014

Fondazione studio museo Vico Magistretti presents a new project: My Magistretti, dedicated to enriching the design and manufacturing story of the objects designed by Vico Magistretti, with the stories of people who own them, use them, “love” them. The foundation intends My Magistretti to offer a fresh interpretation of Vico’s work and triggers the formation of a new, growing archive made by stories and photographs of Magistretti objects and their owners.

With My Magistretti the foundation invites anyone who owns an object designed by Vico Magistretti to become "narrative voice" by telling his story and his very personal relationship with the object, sending a short text and a photograph.

The exhibition
The exhibition starts with the interpretation of three historians of design and architecture, Fulvio Irace, Vanni Pasca and Raimonda Riccini, of three objects designed by Magistretti. They chose these objects because they are considered particularly significant in Vico production, and also because they own them. They are "objects of affection", objects that follow the existential "migration" of their owners, objects that are bookmarks of everyone's life.

Vico-teca collective images in a room, by Ilaria Turba
A second part of the exhibition is dedicated to the installation Vico-teca collective images in a room with photographs and stories of all those who take part in the project via web and of all the testimonials who came in the studio museum where, for some weeks, was created a photo set. The Vico-teca is a physical space that is constantly changing, visualizing and bringing together a net of stories and pictures and which will, itself, become a means of generating experiences and getting people involved.

The future
Stories and images make up a sort of archive in progress, which is changing and enriching, thanks to those who wish to participate throughout the period in which the exhibition will remain open. In fact, you can still post photos and stories on the website, but you can also take part in the project by visiting the exhibition and leaving there the picture of object in the space of Vico-teca.

To accompany this course will be offered workshops, conversations and an event specially designed for the Salone del Mobile 2013.

- Workshops for children and adults
beginning from the installation of Ilaria Turba, laboratories will be created to interact and to build together new stories and new relationships between objects.

- Conversations
short series of conversations that deal with different interpretations of the ideas offered by the exhibition. Among the topics proposed: the life of things, archive design, objects of affection, art installations and participatory art.

- Salone del Mobile 2013
during the Salone in the studio museum Magistretti, a photo set, open to all, will be created for an event / performance in dialogue with the installation.

Curated by Rosanna Pavoni with Silvia Mascheroni
Exhibit design by Luca Poncellini
Graphic design by Davide Fornari
Photos and installation by Ilaria Turba

FaLang translation system by Faboba