5 photographers interpret 5 products by Vico Magistretti
30.03.2017 / 22.02.2018
The exhibition Fuori catalogo, organised by Fondazione studio museo Vico Magistretti in co-production with ECAL/University of Art and Design Lausanne, is curated by Anniina Koivu, Head of Theory Master Product Design & Art Direction of ECAL and Francesco Zanot, photography critic and curator of exhibitions, including the opening exhibit of Osservatorio Prada in Milan.
Fuori catalogo is an exhibition that looks at five Vico Magistretti designs, all of which are out of production, through the lenses of five young photographers.
The selected objects are: a light, a table, a bookshelf and two chairs. All are iconic, with distinct stories to tell, and all five designs are remarkable for their contemporaneity. Even if (currently) not available on the market, each object is an important reference for contemporary design, today. Magistretti’s designs continue to be sources of inspiration for future projects; others offer a critical comment from the past.
The photographers are Maxime Guyon, Quentin Lacombe, Calypso Mahieu, Nicolas Polli e Jean-Vincent Simonet, all graduates of the Bachelor or Master Photography programmes at ECAL. With their distinct styles, each photographer offers a personal interpretation of the objects. In the process, they generate new desires for the objects that, nonetheless, remain just out of reach.
In a separate reading room, the vast collection of original material for each of the five selected objects is available. This documentation is drawn from the foundation’s historical archive. In the exhibit, the material is displayed in the form of a comprehensive anthology, that invites viewers to further investigate the “fuori catalogo” works of Vico Magistretti.
HOW TO VISIT THE EXHIBITION
Exhibition curated by
Fondazione studio museo Vico Magistretti
ECAL / University of Art and Design Lausanne